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Gaming
initiatives:
- We have worked both for and against specific gaming measures.
In the 2000 election cycle, Public Opinion Strategies helped
pass two gaming-related ballot initiatives, which included
raising the bet limits at an Indian owned casino and expanding
gaming to include video lottery. We worked with initiative
campaigns to identify key messages that helped move voters
in support of their position and effectively neutralize
the arguments made by our opponents.
- Also in 2000, we helped to pass Proposition 1A in California
dealing with Indian gaming compacts. Our survey helped those
in favor of expanding gaming on Indian lands to identify
the most effective messages for the campaign. The survey
was used to successfully shape the campaign’s television
advertising, and the proposition passed with over 60% support.
- In addition, we have tested the waters for proposals
in such states as Connecticut, Massachusetts, Pennsylvania,
New Jersey and Georgia.
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