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 Bill McInturff is a partner and co-founder of Public Opinion Strategies, a national political and public affairs survey research firm. Since its founding in 1991, the firm has completed more than 4 million interviews with voters and consumers in all fifty states and over a dozen foreign countries, and conducted more than 3,500 focus groups. Called by The New York Times, "the leading Republican polling company," Public Opinion Strategies currently represents nineteen U.S. Senators, eight governors, and over 50 Members of Congress.
Bill is actively engaged in American politics, conducting national survey research on behalf of the Republican Governors Association. Currently, Bill is the lead pollster for John McCain 2008.
Much of his work has been devoted to what he describes as "combat message development," not simply monitoring public opinion, but developing messages to defend and promote client interests on complex public policy issues. Bill has conducted groundbreaking research on Medicare reform, creating Social Security private retirement accounts, juvenile justice reform, genetic testing, school choice, tort reform, health care policy, and a host of other policy issues.
The focus of much of Bill's work has been health care, having completed more than 350 focus groups and more than 80 national surveys on this topic alone. Bill's health care clients include the American Hospital Association, the Association of American Medical Colleges, the Blue Cross Blue Shield Association, America's Health Insurance Plans, the Kaiser Family Foundation, Pfizer, Inc., and the Robert Wood Johnson Foundation His work on behalf of Health Insurance Association of America included conducting the message and advertising testing for their series of 'Harry and Louise' television commercials, called by Advertising Age "among the best conceived and executed public affairs advertising programs in history."
His prior experiences include 'hands on' campaign management experience at the local, congressional, and the presidential level. He also held senior positions with the Republican national party committees prior to entering the field of survey research.
Bill is a frequently quoted source on the topic of American politics. He has appeared on Meet the Press, Face the Nation, and is frequently quoted in a variety of national news magazines and major newspapers.
Bill lives in Alexandria with his two sons, and coaches baseball.
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