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 Bill
McInturff is a partner and co-founder of Public Opinion Strategies,
a national political and public affairs survey research firm.
Since its founding in 1991, the firm has completed more than
5 million interviews with voters and consumers in all fifty
states and over a dozen foreign countries, and conducted
more than 3,500 focus groups. Called by The New York Times, "the
leading Republican polling company," Public Opinion
Strategies currently represents nineteen U.S. Senators, seven
governors, and over 40 Members of Congress.
Bill is actively
engaged in American politics, conducting national survey
research on behalf of the Republican Governors Association.
Most recently, Bill served as the lead pollster for John
McCain 2008. Bill, along with Peter Hart of Peter D. Hart
Research Associates also conducts The NBC News/The Wall Street
Journal Poll.
Much of his work has been devoted to what he describes as "combat message
development," not simply monitoring public opinion, but developing messages
to defend and promote client interests on complex public policy issues. Bill
has conducted groundbreaking research on Medicare reform, creating Social Security
private retirement accounts, juvenile justice reform, genetic testing, school
choice, tort reform, health care policy, and a host of other policy issues.
The
focus of much of Bill's work has been health care, having
completed more than 350 focus groups and more than 80 national
surveys on this topic alone. Bill's health care clients include
the American Hospital Association, the Association of American
Medical Colleges, the Blue Cross Blue Shield Association,
America's Health Insurance Plans, the Kaiser Family Foundation,
Pfizer, Inc., and the Robert Wood Johnson Foundation His
work on behalf of Health Insurance Association of America
included conducting the message and advertising testing for
their series of 'Harry and Louise' television commercials,
called by Advertising Age "among
the best conceived and executed public affairs advertising programs in history."
His
prior experiences include 'hands on' campaign management
experience at the local, congressional, and the presidential
level. He also held senior positions with the Republican
national party committees prior to entering the field of
survey research.
Bill is a frequently quoted source on the topic of American
politics. He has appeared on Meet the Press, Face the Nation,
and is frequently quoted in a variety of national news magazines
and major newspapers.
Bill lives in Alexandria with
his two sons, and coaches baseball.
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